Netocracy was a term invented by the editorial board of the American technology magazine Wired in the early 1990s as a standard replacement for the clichéd term the digital class, the concept of netocracy was later picked up by the Swedish philosophers Alexander Bard and Jan Söderqvist for their book Netocracy: The New Power Elite and Life After Capitalism. The book was originally published in Swedish in 2000 and then published in English by Reuters/Pearsall UK in 2002.