A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
Cluster analysis (in marketing) Demographics Psychographic Attitude (psychology) Behavior Profit Marketing Industrial market segmentation Terms for market segments Market Segmentation Index Buying center George Day Targeting Monopoly profit Personalized marketing Identification (information) Database marketing Consumer behaviour Demographic profile Brand loyalty Mass customization Personalization Target audience Marketing mix Positioning (marketing) Scientific modelling Cluster analysis Profile Price elasticity of demand Target market Price discrimination Marketing effectiveness Socioeconomics Niche market Marketing strategy Heterogeneous Value (personal and cultural) Pattern Customer relationship management Aging